Getting To Launch

Launch is a blog written by Jennifer Bonnett.

A Little About Me

Jennifer Bonnett is a technology entrepreneur with over 20 years experience in the Information Technology field. She currently is CTO of Mooring Tech and CEO of VIC Technologies. Prior to these roles, Jennifer was VP of Technology for Seacoast Synergy, a private equity firm.  Throughout these roles, Jennifer assists businesses develop and transform their web presences. 

Prior to these positions, Jennifer was the co-founder and Chief Technology Officer of eTour.com. eTour.com was an internet advertising engine similar in nature to a search engine. As the sole technology-oriented founder, she designed, developed, and launched the initial version of eTour.com in the spring of 1998. She eventually grew the technology staff to 60 employees, as the company grew to 180 employees.

In 1999, eTour.com was labeled the “Most Addictive” site on the web by Industry Standard; the “coolest tool site” of the year by http://www.coolsiteoftheday.com; and was ranked number 1 in average days visited by MediaMetrix (a.k.a. the “stickiest” site on the web). By April of 2001, eTour had grown to 5 million subscribers and was ranked number 71 in total traffic for the world wide web by MediaMetrix. eTour.com was acquired by Ask Jeeves (Nasdaq: ASKJ) in May of 2001.

About Launch

Launch is about taking an idea for a web site or web application and making it a reality.  I am currently working on two ideas:

1. the re-launch of www.buytough.com as a next generation ecommerce site.
2. the launch of an idea I’ve been playing with for a new social networking / dating site.

This blog will chronicle the steps I take to get these new websites from my head to live. And in doing so, provide a road map to other people with ideas for web sites / applications.